FIVE EFFECTIVE WAYS OF MAKING MONEY OUT OF WEB

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FAST WEB DESIGN FOR THE SKINT WEBMASTER

FAST WEB DESIGN FOR THE SKINT WEBMASTER...FAST WEB DESIGN FOR THE SKINT WEBMASTER...FAST WEB DESIGN FOR THE SKINT WEBMASTER

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DISAPPOINTING DESIGNS

DISAPPOINTING DESIGNS...DISAPPOINTING DESIGNS...DISAPPOINTING DESIGNS

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CHOOSING YOUR WEB HOSTING RESELLER SOFTWARE

CHOOSING YOUR WEB HOSTING RESELLER SOFTWARE
BY: S. ROSENDAHL
as a web host reseller, one of your most
important business decisions is your choice of
WEB HOSTING CONTROL PANEL SOFTWARE. THE WEB
hosting software you use will save or cost you
time, money, and frustration.

what reseller control panel features will reduce
your workload? what hosting software programs
ARE INTEGRATED WITH THE RESELLER CONTROL PANEL
or work with it? what website control panel
features will your clients like?

in this article, we've compared four quality web
hosting reseller software programs:

· alabanza
· cpanel
· H-SPHERE
· plesk

ALL OF THESE RESELLER CONTROL PANELS COME WITH
control panels for your clients. they all have
numerous features -- advanced email management,
WEB STATISTICS, PRE-INSTALLED SCRIPTS,
multi-language support, and more. they all work
on linux platforms, while h-sphere and plesk
ALSO WORK WITH WINDOWS. ACCORDING TO THE CPANEL
website, a windows version of cpanel is in
development.

other features that set these control panels
apart are their degree of automation, the number
OF FEATURES AND EASE OF USE FOR THE END USER,
and the features and ease of use for you, the
reseller.
ALABANZA

when you become an alabanza reseller, you don't
JUST HAVE A RESELLER ACCOUNT -- YOU LEASE A
dedicated server from alabanza. alabanza owns
the control panel the server, and you resell
DIRECTLY FOR ALABANZA. IF YOU LEASE A DEDICATED
alabanza server, you can create your own
reseller accounts. however, only you can set up
HOSTING PLANS; RESELLERS BELOW YOU WILL BE
limited to hosting plans that you create.

ALABANZA OFFERS RESELLERS A HIGH DEGREE OF
automation with its domain system manager (dsm),
which can significantly reduce overhead and time
SPENT ON ROUTINE TASKS:

· account creation
· BILLING AND INVOICE MANAGEMENT
· credit card processing
· domain registration
· EMAIL NOTIFICATIONS
· ordering fraud protection

EVEN NOVICES CAN SELL HOSTING WITH THIS LEVEL OF
automation.

DSM ALSO INTEGRATES WITH BULKREGISTER.COM FOR
domain name registration. it does not easily
integrate with other domain registrars, though.

a key alabanza feature that resellers can offer
their clients is the xpress product suite, which
PROVIDES WEB DEVELOPMENT AND EMAIL MANAGEMENT
tools. the xpress product suite includes
sitexpress, a website-building program that
FEATURES OVER 300 TEMPLATES AND REQUIRES NO WEB
design skills.

CPANEL

for resellers and end users, cpanel is known for
ITS EASE OF USE AND RANGE OF FEATURES. CPANEL'S
collection of over 50 pre-installed scripts and
fantastico auto installer help clients set up
THEIR SITES WITH LITTLE WEB DEVELOPMENT
knowledge.

A BASIC CPANEL RESELLER ACCOUNT COMES WITH TWO
separate programs for resellers to manage their
business:

· whm (web host manager) is used to create
accounts and packages, add and suspend sites,
MODIFY PASSWORDS, VIEW BANDWIDTH USAGE, PARK
domains, install ssl certificates, and perform
other administrative functions.
· FROM THE RESELLER'S CPANEL CONTROL PANEL, A
drop-down menu takes the reseller to the control
panels for each of the sites on the reseller
ACCOUNT, INCLUDING THE RESELLER'S SITE.

with the addition of an optional program, whm
AUTOPILOT, YOU CAN AUTOMATE ACCOUNT CREATION AND
suspension, email notifications, and other
tasks. whm autopilot also integrates with common
PAYMENT GATEWAYS AND HAS A HELPDESK, AN INVOICE
module, and other tools.
h-sphere

h-sphere is designed for both linux and windows
platforms. moreover, resellers can set up plans
FOR BOTH LINUX AND WINDOWS AND ADMINISTER SITES
on different servers from the same control
panel. the control panel, actually a separate
SERVER, ALSO PROVIDES ADMINISTRATIVE ACCESS TO
the integrated helpdesk.

THE H-SPHERE CONTROL PANEL SERVER AUTOMATES
account configuration, credit card processing,
domain registration, and email notifications. it
ALSO INCLUDES A BUILT-IN BILLING MODULE AND
supports over 20 payment gateways.

FROM THE RESELLER'S POINT OF VIEW, H-SPHERE HAS
a higher learning curve than most other control
panels because of its numerous features. for
EXAMPLE, WHEN SETTING UP A NEW PLAN, THE
administrator has two pages of features to
choose from, including setup and monthly pricing
FOR OPTIONAL SERVICES.

beginning webmasters may find h-sphere too
COMPLICATED FOR THEIR NEEDS. MORE ADVANCED
users, however, appreciate the features and
control that h-sphere offers the end user. a key
FEATURE IS THE ABILITY TO HAVE CONTROL OVER
separate domains with multi-domain hosting.

H-SPHERE COMES WITH THE WEBSITE BUILDER
sitestudio, which guides users through a variety
of style choices and stores content separately
FROM THE LAYOUT. NO HTML OR FTP KNOWLEDGE IS
required.
plesk

plesk is known for its stability and security.
resellers and end users like its simple
NAVIGATION, ITS CLEAN INTERFACE, AND ITS
professional appearance. it comes in versions
for both linux and windows platforms.

with plesk, all users use the same control panel
but with different levels of control:

· server administrator
· client / reseller
· DOMAIN OWNER
· mail user

EACH LEVEL OF THE CONTROL PANEL GIVES THE USER
control of that level and the level(s) below it.
email users, for example, can log into their
MAIL USER CONTROL PANEL TO CHANGE THEIR
password, add autoresponders, and change other
personal settings without having access to the
DOMAIN OWNER CONTROL PANEL.

plesk handles spamassassin at the mailbox level
RATHER THAN AT THE DOMAIN LEVEL.
this feature enables users to whitelist or
blacklist email for each email address, allowing
EACH EMAIL USER TO HAVE INDIVIDUAL SETTINGS.

swsoft, the company behind plesk, also offers
SITEBUILDER, A FIVE-STEP WEBSITE BUILDER USING
pre-built templates. sitebuilder has over 300
templates in different categories to choose
FROM, AND USERS CAN PUBLISH THEIR SITES WITHOUT
any html or ftp knowledge.

IF YOUR PLESK RESELLER ACCOUNT IS WITH A WEB
host that offers hspcomplete, you will have some
automation available with your account, such as
CREDIT CARD CHARGES AND EMAIL NOTIFICATION.

about the author:
about the author: lois s. is a technical
EXECUTIVE WRITER FOR WEBSITE SOURCE, INC.
http://www.websitesource.com. her established
writing skills coupled with experience in the
WEBSITE HOSTING [2] INDUSTRY HAVE PROVIDED
internet professionals with marketing, product
and service ideas for many years.

circulated by article emporium [3]
------------------------------------------------

BUILD WEBSITES EASIER WITH PREMADE TEMPLATES

BUILD WEBSITES EASIER WITH PREMADE TEMPLATES
BY: ALEXANDRU MARIAS
to most people the process of building a web
site remains somewhat of a mystery. this
CONFUSION PROBABLY STEMS FROM THE FACT THAT
there is a cornucopia of web sites on the
internet. even with wide variety of sites, every
SINGLE ONE CAN BE DIVIDED INTO TWO SECTIONS:
front-end and back-end.

THE FRONT-END IS THE FIRST THING THAT IT IS
designed. it encompasses the look and feel of a
web site. this is probably the most established
PART OF THE WEB SITE PRODUCTION PROCESS. DESIGN
has been around since guttenberg printed his
first bible. much of what has been used in print
MEDIA (ESPECIALLY ART MAGAZINES) HAS TRANSFERRED
to the web.

MOST WELL THOUGHT OUT WEB SITES START OFF WITH
sketches on paper. we like using the big huge
box of crayons, the one with the crayon
SHARPENER BUILT IN. MOST OF THE COLORS IN THE
"big box" are pleasing to the eye and are web
friendly. if you use begin paying attention to
SITES YOU'LL NOTICE THAT ONLY A FEW COLORS ARE
actually used, 256 to be exact. only about 100
of those won't give you a headache when you look
AT THEM. ON REQUEST WE WILL GIVE THESE EARLY
designs to a client that wants to control the
look and feel of their site. the site, of
COURSE, NEVER ENDS UP LOOKING LIKE THE EARLY
designs. the same idea and concept is there but
because of restrictions colors and whole images
ARE LOST.

this brings us to the next part of the
FRONT-END, THE ACTUAL SITE CREATION. THIS IS
what many people view as the most important,
which is what separates a professional looking
SITE FROM AN AMATEUR ONE.

the images are created using products from
ACROSS THE BOARD. MAINLY, DESIGNERS STICK TO
industry standards like photoshop and
illustrator. after getting the basic image in
TERMS OF PROPORTIONS AND SIZE THE DESIGNER
should create the static html page.

THIS IS THE BASIC PAGE YOU WOULD SEE IF YOU
viewed the page source. this is one of the most
rewarding, most hated and most tedious part of
THE WEB DESIGN PROCESS. EACH BROWSER DISPLAYS A
page differently. since most users either use
internet explorer 4+ or netscape 4.5 we cater to
THOSE TWO. SOMETIMES WE BUILD A DIFFERENT SITE
for each, trying to maintain the same layout.

THAT CONCLUDES THE FRONT-END SECTION. PERSONAL
sites and some small business sites stop here.
while this maybe acceptable today, tomorrow any
WEB SITE HOPING TO ATTRACT AND KEEP VISITORS IS
going to have a strong back-end.

THERE ARE MANY SITES AND WEBSITE DESIGNERS THAT
offer premade templates, these have the entire
graphical layout that a page needs.

for those with little or no experience with
website design software, templates have quickly
BECOME A PRACTICAL SOLUTION TO PROFESSIONAL
website design. most of the top end sites offer
a huge selection of very impressive,
EASY-TO-EDIT WEBSITE TEMPLATES. ALL YOU HAVE TO
do is check your email containing the link to
download the .zip file. the html in these
TEMPLATES IS COMPATIBLE WITH ADOBE GOLIVE,
macromedia dreamweaver and microsoft frontpage.
the major advantage is the price, they run
ANYWHERE FROM $20 TO $70. ANOTHER GREAT
advantage is you don't have to hire a web
designer, who usually takes 1 to 2 weeks to
PRODUCE A PAGE OF SUCH HIGH QUALITY. WEBMASTERS,
either novice or expert, can easily save
thousands of dollars on design fees by using
WEBSITE TEMPLATES.

there are also some exception sites, such as
HTTP://WWW.WEB-SITE-TEMPLATES.ORG
that provide packages of templates at one price,
instead of providing a different price for each
TEMPLATE.

about the author:
ALEXANDRU MARIAS IS AN IT STUDENT MENTAINING
software sites like: www.amicutilities.com,
[2]www.downloadsplaza.com [3],
WWW.FUNGAMESPLAZA.COM [4], WWW.BLUEDOWNLOADS.COM
[5]

circulated by article emporium [6]
------------------------------------------------

BIG BUSINESS WEB DESIGN DISASTERS

BIG BUSINESS WEB DESIGN DISASTERS
BY: JOEL WALSH
when you think of the world's most successful
businesses, what names come to mind? most
LIKELY, CONSUMER-ORIENTED GIANTS SUCH AS
coca-cola, mcdonald's, sheraton, disney, ibm,
and general electric. not only have they spent
BILLIONS ON ADVERTISING TO BUY THEIR WAY INTO
your head. they offer convenient products and
services that have made them a part of your
LIFE.

but when you think of the most successful web
SITES, WHAT NAMES COME TO MIND? NAMES LIKE
google, yahoo! amazon, aol, kazaa (for better or
worse), and hotmail.

the late-1990s mantra about the web being a
disruptive technology that would destroy
TRADITIONAL COMPANIES MAY HAVE BEEN OVERSTATED.
but a decade and a half into the web's
existence, it is clear that the world's leading
CORPORATIONS HAVE BEEN SIDELINED ON THE WEB.

the biggest shopping site is not walmart.com but
AMAZON.COM. THE BIGGEST MAP SITE IS NOT
randmcnally.com but mapquest.com.

ESTABLISHED COMPANIES HAVE USUALLY ONLY BEEN
able to buy their way into this market through
acquisitions (as with microsoft's purchase of
HOTMAIL, WHICH IT USED AS A BASE FOR CREATING
msn).

WHY, WITH FEW EXCEPTIONS, WERE THE WORLD'S MOST
successful web sites not launched by the world's
most successful corporations?

many big name companies' web sites a vast waste
of time for visitors

the mcdonald's web site talks about food, but
has no real menu. the coca-cola usa web site has
NO CLEAR INGREDIENTS LIST OR NUTRITIONAL
information, no recipes for floats or mixed
drinks, no company history, and nothing else
USEFUL TO PEOPLE WHO LIKE COKE. ALL THAT
information has been inexplicably located on the
"company" page, which on every other web site is
USED FOR INVESTOR RELATIONS. THE JOHNSON AND
johnson web site has useful information if you
can access it--when the author attempted to open
IT, IT CRASHED TWO DIFFERENT WEB BROWSERS
(internet explorer and mozilla) before finally
yielding (to the opera browser).

many big-name companies' web sites offer lessons
in what not to do in web design. the biggest
LESSON BY FAR IS NOT TO SACRIFICE USABILITY IN
an attempt to look cool, and never forget why
your users came to your site in the first place.
MCDONALD'S MAY BE THE WORLD'S LARGEST RESTAURANT
chain, but it didn't get that way because of its
web site.

why big-budget websites are more often bombs
than blockbusters

the web sites of many successful corporations
(both b2c and b2b) are like big-budget hollywood
MOVIES THAT SPEND MILLIONS ON STARS AND SPECIAL
effects, and a quarter of a percent of the
budget on the script. worse, the special effects
OF BLOCKBUSTER WEB SITES ARE FAR MORE ANNOYING
than impressive.

SPECIAL EFFECT THAT BOMBS NUMBER 1: FLASH!

when web sites don't offer any content--any
USEFUL INFORMATION TO READ--WHAT DO THEY PUT UP
there instead? spinning coke bottles. chicken
mcnuggets and french fries that zoom out toward
YOU WHEN YOU POSITION YOUR CURSOR OVER THEM.
changing pictures of generic-looking office
buildings and men in suits (on the web site of
REAL ESTATE GIANT CB RICHARD ELLIS--BUT THAT
essentially describes the generic look of many
corporate web sites).

of course, flash can be used as a way to present
content--words, both printed and recorded, and
PICTURES THAT ACTUALLY ILLUSTRATE SOMETHING. BUT
more often, it is used to impress. and most
often, it ends up annoying. who wants to spend
THE BETTER PART OF A MINUTE WAITING FOR A
rotation of generic pictures of smiling models?

SPECIAL EFFECT THAT BOMBS NUMBER 2: SPLASH
screens

YOU TYPE IN DURACELL.COM EXPECTING INFORMATION
on batteries--which you will find, if you have
the patience not to hit the "back" button while
THE SITE SHOWS A PICTURE OF A BATTERY REVOLVING
painfully slowly.

ON HTTP://WWW.MCDONALDS.COM YOU'RE MET WITH
pictures of happy children playing with ronald
mcdonald and a menu to select what country
YOU'RE FROM.

johnson's and johnson's web site shows a logo
BEFORE AUTOMATICALLY REDIRECTING YOU TO THE MAIN
page--that is if it doesn't crash your browser
first (which happened when the author tried to
ACCESS THE PAGE ON MAY 2, 2004 ).

another way big consumer corporations' web sites
FROM SCHICK TO MERCEDES-BENZ TO THOMAS COOKE
waste your time with splash pages is by making
you choose what country you're visiting from.
THIS COULD HAVE BEEN DETECTED AUTOMATICALLY, OR
at least, useful worldwide content could have
been placed on the homepage, with an option to
CHOOSE A COUNTRY PROMINENTLY DISPLAYED.

splash pages are the internet equivalent of
MAKING PATRONS WAIT IN LINE OUT FRONT BEFORE
letting them inside. unless a site belongs to a
night club or a professional services firm with
TOO MUCH BUSINESS, KEEPING PEOPLE OUTSIDE CAN'T
be a good idea.

SPECIAL EFFECT THAT BOMBS NUMBER 3: OVERBUILT OR
badly built "dynamic" functionality

EVERY WEB SURFER HAS A STORY ABOUT A SHOPPING
cart that malfunctioned just when they were
about to click "purchase" on something they
REALLY WANTED. OR A DETAILED FORM THAT LOST ALL
the information after the "submit" button was
pressed.

sometimes, malfunctioning dynamic content can
distort the way an entire site presents itself.
IF THE DYNAMIC CONTENT IS SO COMPLEX THAT IT
presents problems for many users, it is unlikely
the dynamic content is worth it. when i visited
DISNEY.COM IN MAY 2004, MY FIRST GREETING WAS A
message that your computer is sufficiently
up-to-date (or not) to handle the site.

in short, you may want your small or
medium-sized business to get as big as coca cola
OR DISNEY, BUT YOU'LL NEVER GET THERE IF YOUR
website looks like theirs do.

ABOUT THE AUTHOR:
[formatting: for web, please use "website
content writer" as the link's anchor text
(VISIBLE LINK TEXT)] JOEL WALSH'S BUSINESS,
upmarket content, lets him partner with web
designers and other creative people, as a
WEBSITE CONTENT WRITER:
http://upmarketcontent.com [2]

circulated by article emporium [3]
------------------------------------------------

BE PREPARED BEFORE BUYING SOFTWARE

BE PREPARED BEFORE BUYING SOFTWARE
BY: CHRISTOPHER CURTIS
before you go to the store to buy software write
down your
COMPUTERS SPECIFICATIONS. YOU'LL NEED THE TYPE
and speed
of the processor. how much ram your computer
HAS. WHAT
kind of video card? how much disk space is
available?
USUALLY, THESE THINGS ARE EASY TO FIND ON YOUR
computer.

ON WINDOWS YOU CAN NAVIGATE TO "PROGRAMS
>accessories >system tools." then click on
"system information" and you should see a
SUMMARY CONTAINING YOUR COMPUTERS OPERATING
system, processor, and memory information. next
click on the plus sign to expand the
"COMPONENTS" CATEGORY. THERE UNDER "DISPLAY" YOU
will find your computers video card
specifications. you may also need to know what
KIND OF SOUND CARD IS INSTALLED. SELECT "SOUND
device" to see the name and manufacturer of this
device. under "storage" you can select drives to
CHECK HOW MUCH AVAILABLE DISK SPACE YOU HAVE.
this will be labeled "free space." other
information you may need, depending on the type
OF PROGRAM, ARE NETWORK
and modem specs.

ONCE YOU HAVE SELECTED A PIECE OF SOFTWARE MAKE
sure that it
is compatible with your computer. most software
PROGRAMS
come on cds now and will include their minimum
requirements
SOMEWHERE ON THE PACKAGING. THEY MAY REQUIRE
that you
have a special video card or adapter. it may
REQUIRE THAT YOU HAVE A PARTICULAR TYPE OF
processor, so make sure that your computers
processor is equal or better. make sure you have
ENOUGH RAM TO RUN THE PROGRAM. USUALLY, THEY
will give a minimum and a recommended amount,
but i have always
FOUND THAT IT IS BEST TO GO WITH THE RECOMMENDED
amount.

ANOTHER THING TO TAKE INTO ACCOUNT IS PRICING.
sometimes you can save a lot of money by
purchasing an earlier version
OF A PARTICULAR PIECE OF SOFTWARE. JUST MAKE
sure that it has all the features that you want
and that it is compatible
WITH YOUR COMPUTER. THE BEST PLACE TO LOOK IS ON
the internet. you can compare pricing without
having to run all over town. go to your favorite
SEARCH SITE, AND SEARCH FOR THE SOFTWARE THAT
you are looking for. sometimes you can buy
online for less, but make sure you check the
SHIPPING COSTS.

about the author:
CHRIS CURTIS IS THE OWNER OF C-DOUBLE WEB
development and
has been doing web design and development since
1997.
he began offering affordable web hosting and
design in 1999
WHEN HE STARTED HIS OWN BUSINESS.
http://www.c-double.com [2]

circulated by article emporium [3]
------------------------------------------------

AFFILIATES NEED TO READ THEIR NEWSPAPER.

AFFILIATES NEED TO READ THEIR NEWSPAPER.
BY: ALEX HACHTMAN
millions of people check the news everyday-- in the morning
paper, online, and on the nightly news. but far too often
AFFILIATES DO NOT FIND OUT WHAT HAS OCCURRED IN AFFILIATE
marketing that day; this is important because affiliate
marketing changes daily. there are many resources for affiliate
MARKETERS TO LEARN ABOUT THE DAY'S HAPPENINGS. THE BEST WAY TO
learn about the changes in affiliate marketing is by visiting
forums often.

forums provide a great resource by allowing new affiliates to
learn from the experts. new affiliates hear and learn about the
DIFFERENT OPINIONS AND TECHNIQUES THAT ARE USED IN THE
industry. in turn, this information helps educate the
affiliates and helps them decide whether they agree or disagree
ON THE PARTICULAR SUBJECT OR TECHNIQUE. BY VISITING FORUMS
often you can learn timesaving tips as well as common mistakes
that you can avoid.
HERE ARE SOME OF THE MOST POPULAR FORUMS THAT ARE MOST USEFUL
for affiliates:

· ABESTWEB: HTTP://WWW.ABESTWEB.COM/
who it's for: affiliate program managers and affiliate
marketers.
WITH OVER 14,000 MEMBERS THIS IS A VAST POOL OF KNOWLEDGE THAT
you can draw from.
· webmasterworld.com: http://www.webmasterworld.com/
WHO IT'S FOR: WEBMASTERS AND MARKETING MANAGERS.
for all of your questions about anything having to do with web
design, this is the place to go. there are a lot of quality
DISCUSSIONS THAT ARE SEGMENTED AS WELL AS MODERATED.
· search engine watch forums.
http://forums.searchenginewatch.com/forum/index.php
WHO IT'S FOR: WEBMASTERS AND AFFILIATE MARKETERS.
here you can find discussions and questions that deal with all
aspects of search engines. some of the topics include:
QUESTIONS ON SPECIFIC SEARCH ENGINES AND DIRECTORIES, SPECIFIC
discussions on search engine optimization and web marketing,
general search issues, and current issues.
· REVENEWS.COM: HTTP://WWW.REVENEWS.COM/
who it's for: webmasters, affiliate program managers, and
affiliate marketers.
THIS SITE IS A GREAT LOCATION TO FIND ARTICLES ON VARIOUS
topics and learn about what is news worthy in the industry.

THERE ARE ALSO FORUMS STRICTLY FOR AFFILIATE MANAGERS. HERE,
managers can learn about those issues that are strictly
pertinent for them, such as keeping an affiliate program
IN-HOUSE OR OUTSOURCING. YOU CAN VISIT
http://www.10xmarketing.com/affiliate-program-management.asp to
learn more about some of the options that are available to
MANAGERS. THESE FORUMS PROVIDE A GREAT RESOURCE TO LEARN ABOUT
the technical details of running a program.

FORUMS TEACH VALUABLE INFORMATION ABOUT AFFILIATE MARKETING
that will make help make affiliate sites more successful. by
visiting and posting often in these forums many people become
EXPERTS ON CERTAIN TOPICS. NETWORKING OPPORTUNITIES WILL ALSO
arise. many of these forums help industry leaders form business
relationships.

forums are an amazing resource; do not overlook them because
they are vital to ones success. since affiliate marketing
CHANGES EVERYDAY, ONE SHOULD VISIT THEM AS OFTEN AS YOU WATCH
or read the daily news.

about the author:
alex hachtman, of 10x marketing, wrote this article. 10x
MARKETING PROVIDES COMPANIES WITH INTERNET MARKETING SOLUTIONS
that will increase consumer visits on a regular basis, thus
increasing potential sales and revenue. contact 10x marketing
TODAY FOR MORE INFORMATION ABOUT YOUR COMPANIES AFFILIATE
program. see
http://www.10xmarketing.com/res/ecommerce-affiliate-program.asp
[2]FOR MORE INFORMATION.

CIRCULATED BY ARTICLE EMPORIUM [3]
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5 WAYS TO GET YOUR WEBSITE NOTICED

5 WAYS TO GET YOUR WEBSITE NOTICED
BY: MAUI REYES
your website is just one of the billion sites
parked on the world wide web. chances are, you
DON'T THINK YOURS WILL EVER GET NOTICED.
we hear your cries for cyber attention. here are
five ways to get people clicking on to your
SITE.

1.) make sure it's professional looking.
NO ONE LIKES LOOKING AT WEBSITE THAT REMINDS
them of a book report they wrote back in school.
invest in learning a good web design program
(DREAMWEAVER MX AND MICROSOFT FRONTPAGE ARE GOOD
picks), and let your creative juices flow. make
sure it's compelling, well-designed, and
ORGANIZED. PEOPLE DON'T EXACTLY FIND IT FUN TO
weed through haystacks of cyberfiles to get the
information that they want.
ON THAT NOTE, DON'T MAKE IT A HEAVY SITE.
putting up some flash intros may be great eye
candy, but the average internet surfer only
WAITS 10 SECONDS FOR A PAGE TO LOAD, AND THEN
they're off to the next.

2.) PUT YOUR URL ON EVERY SEARCH ENGINE
possible.
putting your url on business cards and bugging
YOUR FAMILY AND FRIENDS TO CHECK OUT YOUR SITE
won't exactly increase traffic. submitting it to
search engines will make it easier for people to
FIND YOU, PROVIDED THAT YOUR WEBPAGE CARRIES THE
topics they're looking for. to understand how a
search engine works, think of it as a "spider":
IT CRAWLS THROUGH YOUR WEBSITE, PICKING UP WORDS
and information which would later be indexed in
the search engine's database. so make sure you
PEPPER YOUR SITE WITH KEYWORDS YOU THINK ARE
relevant to what people are looking for. web
directories, like yahoo!, are operated by humans
WHO ACTUALLY CATEGORIZE THE WEBSITES THEMSELVES.
if you don't feel like submitting your website
to numerous directories, consider subscribing to
SITES LIKE WWW.SUBMIT-IT.COM, WHO, FOR A FEE,
will automatically submit your site to search
engines and directories for you.

3.) link everywhere.
find other sites that carry similar content as
YOURS AND ASK TO EXCHANGE LINKS. CREATE BANNERS
to be placed on other peoples' websites, and
offer to the same for them on your site. add
YOUR URL ON YOUR E-MAIL SIGNATURE. JOIN WEBRINGS
if you must--there's nothing like strength in
numbers.

4.) advertise offline.
the world of cyberspace isn't enough to get you
NOTICED. WRITE UP PRESS RELEASES AND SEND THEM
to local newspapers and magazines. print out
fliers to be distributed. just make sure that
YOUR SITE IS ALREADY UP AND RUNNING TO AVOID
giving people a bad impression (no one likes
getting pumped up for something only to get
DISAPPOINTED).

5.) interact with your readers.
PUT UP FORUMS OR MESSAGE BOARDS FOR YOUR
visitors to interact with each other. chat rooms
are often time-consuming for some, while message
BOARDS ALLOWS THEM TO CHECK BACK EVERY SO OFTEN
for replies. create an e-mail list so you can
update your visitors about new developments, and
ALWAYS BE OPEN TO FEEDBACK--THAT'S WHAT WILL
make your site even better.

about the author:
for comments and inquiries about the article
VISIT HTTP://WWW.UCREATIVE.COM [2]

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10 TIPS FOR WEB SUCCESS

10 TIPS FOR WEB SUCCESS
BY: DAVID RISLEY
the webmaster's biggest job is to get their
traffic up and keep customers/visitors coming
BACK. BUILDING THE SITE IS ONE THING, BUT SIMPLY
building and posting a website does not
guarantee traffic. in fact, a website could be
BEAUTIFUL AND AN EXAMPLE OF ALL THE LATEST
technology and still not attract a single
visitor if not promoted correctly. here are 10
TIPS TO GUIDE YOU TO SUCCESS WITH YOUR WEBSITE.

(1) the internet is a new medium.
AT LEAST COMPARED TO PRINT, IT IS. A WEBSITE IS
a waste if it simply re-hashes something which
could easily be put into print. don't have the
SITE BE JUST AN ONLINE BROCHURE. PUT UP FEATURES
which take advantage of the internet as a medium
of communication. filter information for them.
PROVIDE SEARCH CAPABILITY. PROVIDE INTERACTIVITY
with features like forums, quizzes and tools.
web visitors like to interact.

(2) treat the customer's time as valuable.
when a person visits your website, you have
THEIR ATTENTION FOR THAT POINT IN TIME. YOU
either need to use it or you will lose it -
fast. most visitors have short attention spans,
WHAT YOU NEED TO DESIGN YOUR SITE HOMEPAGE SO
that it grabs their attention and provides what
they are looking for right away. its like
WALKING INTO A RESTAURANT. IF YOU WALK IN AND
just stand there and nobody comes to greet you,
you might wonder what is happening. but, if the
HOSTESS COMES AND GREETS YOU RIGHT AWAY AND
walks you to a table, then you will be there for
awhile and eat. the same analogy goes for
WEBSITES. DON'T OVERCOMPLICATE YOUR WEBSITE
homepage. best results will be obtained if you
make it very clear where to click to find what
THEY NEED.

(3) design the site for customers, not the
COMPANY.
your site needs to satisfy the needs of
customers, not the company. so, don't post
CONTENT WHICH IS NOT REALLY USEFUL TO THE SITE'S
customer. and avoid over-flattering marketing
hype about the company. it inflates the ego of
THE COMPANY MORE THAN IT HELPS YOUR CUSTOMER.

(4) involve the visitor.
KEEP THE VISITOR INVOLVED AND MAKE THEM FEEL
like a valuable contributor. actively ask for
the feedback and suggestions. ask for
COMMUNICATION FROM YOUR VISITORS AND ANSWER THAT
communication swiftly. when getting that
communication, capture their email address. this
WILL ALLOW YOU TO COMMUNICATE WITH THEM LONG
after they have moved on and forgotten about
you.

(5) keep it current.
you need to have content on your website which
IS TIMELY AND RELEVANT TO THE CUSTOMER'S LIFE.
posting month-old news is not interesting.
posting dry product information which never
CHANGES IS NOT INTERESTING. YES, YOU NEED TO
have product information and other information
on your site that won't change much, but you can
ALSO POST MORE TIMELY CONTENT. YOU CAN, FOR
example, post content about how your products
can be used in certain situations in life.
PROVIDE TIPS AND TECHNIQUES - THINGS WHICH ARE
immediately applicable and solve a problem.

(6) PAY ATTENTION TO FORM/DESIGN.
some sites simply over-do it on the eye-candy.
big graphics just for the sake of graphics often
IMPRESS THE SITE'S DESIGNER MORE THAN THE
visitor. do not use graphics that are large and
purposeless. remember, some visitors may still
BE ACCESSING YOUR WEBSITE VIA DIAL-UP. YOUR SITE
needs to load up quickly for all users. a slow
website will cause your users to leave quickly.
ALSO, PAY ATTENTION TO GRAPHIC AND DESIGN SIZE.
many web designers operate on fairly large
screen resolutions and sometimes forget that
EVEN THOUGH A GRAPHIC LOOKS GREAT TO YOU, IT
will appear enormous to somebody on a smaller
resolution. on the flip side, don't go too light
ON GRAPHICS. A SITE WHICH IS POORLY DESIGNED AND
using the default font and no color is not very
aesthetically pleasing. any web visitor, whether
THEY ADMIT IT OR NOT, JUDGES YOUR COMPANY BY
your website unless they have something else to
go on. a well-designed site communicates
PROFESSIONALISM. A POOR DESIGN MAKES THE SITE
seem like an afterthought.

(7) PROMOTE.
when a visitor communicates to you via email, it
is best to use a web form. not only will this
KEEP YOUR EMAIL ADDRESS FROM BEING PICKED UP BY
spammers, it will also allow you to ask your
customers for their email address and then store
THAT ADDRESS FOR LATER USE. EMPLOY THE
"push/pull" marketing strategy. a visitor coming
to your website is the pull, but later you want
TO PUSH CONTENT BACK TO THEM IN THE FORM OF A
newsletter or other promotional material. start
a mailing list and use it. invite visitors to
SIGN UP. PROMOTION MAKES OR BREAKS A BUSINESS,
and as long as you respect the ethical
considerations of your mailing list, you should
USE IT.

(8) don't operate in a cocoon.
THE INTERNET IS A MEDIUM WHICH IS SHARED BY
millions. when you set up your website, don't
operate as if you are a self-contained island.
GET OUT THERE AND KEEP IN TUNE WITH WHAT IS
happening on other websites related to your own.
participate in forums. post links to other
WEBSITES AND ASK FOR A LINK IN RETURN. FORM
partnerships with other sites if it is
appropriate. when it comes to communication,
PEOPLE LIKE PERSONAL CONTACTS. HIDING BEHIND
general email address like "sales" and "info" is
ok as long as there is a way to also email you
DIRECTLY. A COMPANY SITE WHICH ALLOWS EMAIL
direct to the management is good. just remember
how much you hate calling a company and getting
STUCK IN THEIR PHONE SYSTEM. SOMETIMES YOU JUST
want to talk to somebody. give your visitors
that ability.

(9) have a plan to attract repeat traffic.
use newsletters, out-going email, contests,
FORUMS, CLUBS, AUCTIONS - ANYTHING THAT WILL
cause people to return to your website. when
posting links to other websites, don't just send
YOUR VISITORS SOMEWHERE ELSE. THEY MAY NEVER
return. provide them an exit page. give them a
pop-up when they try to leave your site. or at
THE VERY LEAST MAKE EXTERNAL LINKS OPEN IN A NEW
window.

(10) TRACK YOUR VISITORS
pay attention to your site's statistics and
react accordingly. what are people reading? how
ARE THEY FINDING YOU? DO THEY JUST COME AND
leave right from your homepage? how long as they
are on your website? do they return? this data
IS IMMENSELY VALUABLE IN FINE-TUNING YOUR
website based on customer needs and wants.
remember, the biggest mistake of any webmaster
IS DESIGNING THE SITE FOR WHAT THEY WANT. A
successful website is designed for the target
audience, not to impress the site's owner.

about the author:
david risley is a web developer and founder of
PC MEDIA, INC. (HTTP://WWW.PCMEDIANET.COM).
specializes in php/mysql development, consulting
and internet business management. he is also the
FOUNDER OF PC MECHANIC (HTTP://WWW.PCMECH.COM),
a large website delivering do-it-yourself
computer information to thousands of users every
DAY.

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